With an optimized landing page, you could set up a page that’s all about dual diagnosis & treating it with EMDR. When a potential admit clicks on your ad, you can direct them to this specialized page, instead of your home page. They’re immediately met with information relating to what they expected, and they’ll be that much more likely to continue reaching out. Humans favor consistency, and landing pages are perhaps the best way to accomplish this. Ultimately, you’re minimizing disruptions and distractions, and streamlining your sales funnel.
Landing pages also allow for much more organized, accessible data. If you’re just funneling all traffic to your homepage, it’s going to be hard or impossible to optimize for specific content. Making one single change on your homepage affects everyone who lands on it, so even if you bump up the conversion rate for a specific demographic, you may be adversely affected the conversion rate for other demographics.
Landing pages act as partitions and let you optimize specific and exactly for a range of different traffic types.
A Proper Landing Page Design Should Include:
Fully Responsive Design Across All Devices (Desktop, Mobile, Tablet)
Conversion tracking code setup
Dedicated account representative
Market research Conversion
Strategy Development of unique selling position
Stellar landing page design
Landing page programming/build
Multivariate conversion testing
Powerful Copywriting
User testing
Setup of auto responders
PPC campaign review
Flash/jQuery interactive calls to action
Conversion path implementation
Lead forms integrated into CRM (ex. Salesforce.com)
Multivariate conversion testing
Conversion reporting
Like all other online marketing initiatives, landing pages have a big job to perform and only split seconds to do it. Landing pages need to quickly establish who your facility is, your authority on a treatment type, & how to take advantage of that offer or share the content with others. The design of landing pages is the deal closer of your online ad or the catalyst for online buzz about your company.
If your design is not focused enough, visitors will abandon your landing pages. People don’t always wait for pages to load. Based on landing page design alone, they will determine that instantly. Visitors also don’t have the time to make sure
they’re on the right page. If your landing pages don’t compliment your online ad creatives or don’t match the page content, visitors won’t stick around.
Your landing page design and marketing copy needs to be strong, clear, and concise to entice your visitors to convert. The design of your landing pages needs to be professional, representative of your brand, and mirror the design of the specific offer or relevant content. All of the best designed landing pages include these elements—and more—to achieve success.
Landing Page Use Cases:
Search Engine Marketing
These landing pages are the deal-closers of your online ads. Each online ad campaign requires a specific landing page, tailored and tested to convert a strictly-defined group of visitors. The landing page is your first and best chance to turn a visitor from a SEM campaign into an admit. Learn more about how we handle search engine marketing here.
Traditional Ad Campaigns
Not everyone uses a digital device to inform their decision alone. When running ads through the mail, in a newspaper, or television ads, specific advertisements allow you to go above impressions rates to track actual effectiveness of your offline campaigns. By including a special URL, you can increase the ROI & source leads like never before.
Social Media & Newsletter
These landing pages are designed to go viral in online communities, such as Reddit or Facebook. It is usually an interesting blog post, a simple list, or unique industry news that gets people interested and drives traffic to your site. The best landing page designs will funnel traffic to your site for years after it’s created. Successful social media landing pages contain three important elements: interesting content, relevance and usefulness.
Redbear Films creates landing pages for you with UX design, copywriting, & feeling that converts. Images, speed, design, content layout, & many more factors are considered when designing your successful landing pages. We know the best practices, trends and data-driven user intentions to give you landing pages that close the deal.
