All right. I’m oversimplifying things to make a point, but you would be surprised how difficult this is for some business owners to understand. If you want to win clients through content marketing, then you have to create content that is wanted. You must develop the mindset to think about their needs first.
If you do this your customers will anticipate your content and want more, and when you achieve that, then your marketing makes your customers stop, read and think. Content like this makes them behave differently. Ultimately this is what you want because that change is a profitable customer action.