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Social’s Not Giving ROI Like it Used To

Social media platforms are closed-loop systems. Simply posting to your employees is not going to create awareness, let alone make something viral.

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Google Analytics 4 is a Game-Changer

Google announced the latest iteration of its web analytics platform, Google Analytics 4. This iteration has machine learning at its core to automatically deliver relevant insights.

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Why Digital Video Advertising Is Important in Modern Ad Campaigns

If a picture is worth a thousand words, a video could very well be worth a thousand sales.

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Do Email Marketing Campaigns Work for Advertising?

Don't dismiss email marketing. Learn how it can be an effective way to boost sales.

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