Let's go back to when having a website was a luxury. Businesses would hire web designers and graphic designers to create beautiful websites only to serve as a validation tool. With little to no competition, businesses had to do the bare minimum to rank on search results.
But along the web design time travel, Google was born, content management systems launched, and internet speeds increased. Bloggers created WordPress sites to take advantage of the easy drag and drop editor. They didn't have to depend on the IT department to blog or share the content anymore.
Then we entered the mobile revolution and social media, and the focus went from web creation to web customization. In the following years, maintaining an online presence & digital marketing became only a part of a huge puzzle.
Businesses now have to outshine the competition and also capture the attention of easily distracted users. Businesses with online stores face unique challenges like making changes in real-time. Discussions about open source resources complicate things further and there's also a constant threat of cyber-attacks and so on.
With the new challenges companies face at the digital frontier, testing has become an important part of a successful website. Testing your website:
Here are five tools we recommend to test your site
Your site will go through many different changes throughout its life cycle. These changes will alter some technical, off-page, and on-page SEO aspects. Periodic website audits can help ensure your site is in good operational standing – and that's where tools like SEMrush come in handy.
The SEMrush site audit tool can scan your site for 130+ technical and SEO issues. It provides in-depth information that helps you make changes and improvements that can improve your site's performance. With SEMrush, you'll:
GTMetrix is a web performance analytics tool that analyzes site performance and page load times and provides a list of actionable recommendations to improve it. The tool can help you develop a faster, more efficient, and all-around improved site experience for your users. With GTMetrix, you can:
It does the same job as Google's Page Speed Insights (PSI). However, GTMetrix has seven regional test servers while PSI is geolocated. PSI uses emulated browsers that are complex and outdated. It also uses a real browser for browser testing, providing a better indication of your site's performance.
Search Console is designed to ensure your site's search engines are unharmed and that you do not have errors that hurt your rankings. With Google Search Console, you can easily track and resolve site load issues, server errors, and security issues like malware and hacking. You can also streamline any site adjustments and maintenance with regard to Google search results.
Google provides website reports that can help you ensure your site is not penalized for violating rules and that it's error-free, fast, and optimized for mobile devices. With Search Console, you can:
As mentioned earlier, Google PageSpeed Insights (PSI) does the same work as GTMetrix save for subtle differences. These are two very powerful tools that let you measure your web pages' performance and get suggestions on how to enhance the page's accessibility, performance, and SEO.
PSI helps you fix issues that slow down your web applications. It collects and returns data from an open-source tool called Lighthouse and real-world data from Chrome User Experience Report. The result is a score that summarizes the performance and a series of suggestions. Google PageSpeed lets you audit:
Sites with structured data get higher click-through rates and conversions. Tools like Google's Structured Data Testing Tool offer an effective way to test your structured data and whether or not your code is correctly implemented. You can use the tool to validate Microdata, RDFa, and JSON-LD formats and implement schema on your site. The tool will also detect any errors present in the code.
Although Google is shutting down this tool, you could still access it for an undefined period. Google recommends users to run their tests through the Rich Results Test tool. With this tool, you'll be able to:
The Rich Results Test tool offers even better features that:
Some of these tools may seem daunting, but any decent web admin should be using some if not all of these tools when examing the health of your website.