As far back as 2014, 90% of Google's revenue was already coming from advertising. Google has shown that if you want to sell through their platform then the easiest way is to buy your way in.
That can be very expensive. Large brands can dominate a market. How can I can compete? Glad you asked. Remember this?
By creating valuable content for Google's users based on behavioral data collected on your potential clients, Redbear Films creates very specific paid ad campaigns that give you huge results. Sometimes at a savings of 66%!