Double, double toil and trouble; Fire burn and caldron bubble.
Hail to the new king of business listings. Far from a Shakespearean tragedy, the free Google Business Profile is great news for your business. And, you can start taking advantage of the improvements immediately. As we move forward into 2022, Google will add more options for you to manage your business whether you operate a single or multi-location business.
Up to now, things have been less than perfect with Google MyBusiness. In the real world, trying to message with customers was a little confusing. Google Business Profile will change all of that. Google recommends small businesses manage their profile directly on Google search and maps. Multi-location businesses can use the Google Business Profile Dashboard. Either or, when people search for your business name you’ll be able to offer up the latest updated information quite easily. Store hours, phone number, address details, photos as well as other key facts will be up to date.
“Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, “Google My Business” is being renamed “Google Business Profile. And in 2022, we’ll retire the Google My Business app so more merchants can take advantage of the upgraded experience on Search and Maps,” was stated in the official announcement by Matt Madrigal, the Vice President and General Manager Merchant Shopping.
So, what does all this mean?
It’s easier to claim and verify your profile
With Google Business Profile you’ll easily be able to search your business by name. When you do, you will notice an option to both verify and claim the pertinent Business Profile. You really couldn’t do this before. After you have verified your business, you can easily change the key information for your business, ie. store hours, address any photos you might have, and other important information. This makes it easier for your customer to find you especially if any of this information has changed in the recent past.
Additionally, customer messaging will be coming directly to Search. Maps were previously the only option for this. You’ll also be able to respond to reviews.
Some of you may remember, late last year, you could use Google Maps mobile apps to reply to messages. This could be accomplished in the “Updates” tab. Soon you’ll be able to do this using desktop web when you tap on the “Customers” menu.
A call history option will be eventually added so you can see for yourself which inbound customer calls came from your Business Profile on Google. Total answered calls, missed call count, history and performance will be captured so that you have more visibility into what’s happening with your business.
Why Local SEO works better with Google Business Profiles
Ranking higher on Google is the goal with your Local SEO strategies and one of the best ways to do so is by claiming, verifying, and optimizing your business on Google Business Profile.
That’s only the first step. When you frequently check and update your Business Profile with new information makes everything work harder for you.
According to Ipsos Research, here’s how optimizing your Google Business Profile benefits your business:
2.7x more likely to be seen as reputable
Acquire 7x the number of clicks
70% more likely to convert to a purchase
If you’re a multi-location business –
The best way to manage your profiles is directly through the Business Profile Manager Dashboard.
Either you or the agency working for you can accomplish this.
If you’re a single location business –
The best way to manage your profile is directly from Search or the Google Maps App. Just go to the place you probably have open most of the day – your search engine. Search for your business name and the correct web page will come up.
As new developments are announced, RedBear will keep you in the know.